Helping tech work for people
Designer fueled by curiosity
clarity, and my MacBook 🍏

Helping tech work for
people
Designer
fueled by curiosity
clarity, and my
MacBook 🍏

I'm Mariana, a Senior Product Designer. I've spent 5 years designing clear, thoughtful interfaces for complex products.

Product Designer 11

@

haku

Dec 2025 - now

Miami FL

Led end-to-end product strategy and UX design across fundraising, membership, events, reporting, and CRM integration products serving nonprofit and endurance organizations.

Designed and launched Haku IQ, an AI-powered insights experience that transforms operational and fundraising data into actionable recommendations, summaries, and KPI-driven decision support.

Partnered with product, engineering, and executive leadership to define AI workflows, recommendation frameworks,and reporting experiences that increased data accessibility for non-technical users.

Performed heuristic evaluations on core product, documenting accessibility and consistency issues for engineer

Product Designer 11

@

haku

Dec 2025 - now

Miami FL

Led end-to-end product strategy and UX design across fundraising, membership, events, reporting, and CRM integration products serving nonprofit and endurance organizations.

Designed and launched Haku IQ, an AI-powered insights experience that transforms operational and fundraising data into actionable recommendations, summaries, and KPI-driven decision support.

Partnered with product, engineering, and executive leadership to define AI workflows, recommendation frameworks,and reporting experiences that increased data accessibility for non-technical users.

Performed heuristic evaluations on core product, documenting accessibility and consistency issues for engineer

UX Designer - Contract

@

Bluetail Aviation

Nov 2024 - Dec 2025

Arizona

Developed a comprehensive user journey map that identified key pain points, leading to a streamlined design process and improved user experience.

Led the Eclipse design launch, a generative AI project, demonstrating the ability to function independently throughout all stages of the project to enhance user document accessibility.

Identified and resolved user needs through iterative A/B user research testing and utilized data-driven insights, resulting in a streamlined upload process that improved data accessibility for customers.

UX Designer - Contract

@

Bluetail Aviation

Nov 2024 - Dec 2025

Arizona

Developed a comprehensive user journey map that identified key pain points, leading to a streamlined design process and improved user experience.

Led the Eclipse design launch, a generative AI project, demonstrating the ability to function independently throughout all stages of the project to enhance user document accessibility.

Identified and resolved user needs through iterative A/B user research testing and utilized data-driven insights, resulting in a streamlined upload process that improved data accessibility for customers.

Senior Product Designer

@

Veryon

March 2021 – Jan 2025

Remote

Enhanced user experience by developing and implementing a cohesive design language in Figma, resulting in a 103% increase in average NPS for the Diagnostic product within 4 months.

Conducted on-site research with Flightdocs Enterprise users, identifying key workflow inefficiencies and optimizing processes, resulting in a 67% increase in user satisfaction.

Engaged in workshops with executive stakeholders and cross-functional teams, building UX relationships across product, client services, engineering, and key customers.

Senior Product Designer

@

Veryon

March 2021 – Jan 2025

Remote

Enhanced user experience by developing and implementing a cohesive design language in Figma, resulting in a 103% increase in average NPS for the Diagnostic product within 4 months.

Conducted on-site research with Flightdocs Enterprise users, identifying key workflow inefficiencies and optimizing processes, resulting in a 67% increase in user satisfaction.

Engaged in workshops with executive stakeholders and cross-functional teams, building UX relationships across product, client services, engineering, and key customers.

Skills

Product design

UX research

Interaction design

Design systems

Prototyping

Information architecture

User flows

Usability testing

Visual design

Html/ CSS

JIRA

Awards

Awards

1st Place Winner of the Big Idea Innovation Challenge

· 2019

Chancellor's Exemplary Leadership Award

Issued by UW-Parkside’s Chancellor, Debbie Ford · 2020

Education

Education

Bachelor’s in Graphic Design

2017 – 2020 · University of Wisconsin Parkside